{"id":164,"date":"2024-08-11T01:07:43","date_gmt":"2024-08-11T01:07:43","guid":{"rendered":"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/"},"modified":"2024-08-11T01:07:43","modified_gmt":"2024-08-11T01:07:43","slug":"rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo","status":"publish","type":"post","link":"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/","title":{"rendered":"\u201eRPG Commerce\u201c, \u201eM&#8217;sian\u201c startuolis, u\u017e D2C preki\u0173 \u017eenkl\u0173, toki\u0173 kaip \u201eMontigo\u201c."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>T\u016bkstantis myli\u0173. Apatin\u0117s laboratorijos. Eubi. Kosminiai indai. Montigo.<\/p>\n<p>Kas bendro tarp \u0161i\u0173 tiesiogini\u0173 vartotoj\u0173 (D2C) preki\u0173 \u017eenkl\u0173? Na, jie visi yra prekiniai \u017eenklai <a href=\"https:\/\/www.rpg.ventures\/\" target=\"_blank\" rel=\"noreferrer noopener\">RPG prekyba<\/a>\u017einoma.<\/p>\n<p>Vietin\u0117 \u012fmon\u0117, vadovaujama \u012fk\u016br\u0117jo ir generalinio direktoriaus Melvino Chee, RPG Commerce surinko milijonus doleri\u0173, o paskutin\u0117, apie kuri\u0105 prane\u0161ta, buvo jos <a href=\"https:\/\/vulcanpost.com\/793983\/rpg-commerce-malaysia-startup-series-b-funding\/\" target=\"_blank\" rel=\"noreferrer noopener\">B serijos turas \u2013 28,3 mln<\/a>.<\/p>\n<p>\u201eRPG Commerce\u201c i\u0161 esm\u0117s yra nauj\u0173 preki\u0173 \u017eenkl\u0173 \u012fvedimas ir inkubavimas namuose. \u0160iems preki\u0173 \u017eenklams paprastai suteikiamas nustatytas biud\u017eetas ir laikas, skirtas pasiekti tam tikrus tikslus.<\/p>\n<p>\u0160iomis dienomis \u201eRPG Commerce\u201c \u201eMontigo\u201c tapo vardu, kur\u012f \u017einot\u0173 bet kas. Kaip ir Hydro Flasks ir Stanley puodeliai, jis tapo daugiau nei tik vandens buteli\u0173 prek\u0117s \u017eenklu; veikiau tai gyvenimo b\u016bdo prek\u0117s \u017eenklas.<\/p>\n<p>Taigi, kokia jo istorija? Kas nutiko kuriant ne tik \u0161\u012f ikonin\u012f Malaizijos prek\u0117s \u017eenkl\u0105, bet ir visus kitus gerai \u017einomus prek\u0117s \u017eenklus RPG portfelyje?<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001-1024x536.jpg\" alt=\"\" class=\"wp-image-793992\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001-1024x536.jpg 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001-300x157.jpg 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001-768x402.jpg 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001-150x79.jpg 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-001.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Vaizdo kreditas: RPG prekyba<\/figcaption><\/figure>\n<p>\u201eBizSmart Business Conference 2024\u201c atviroje sesijoje Melvinas pasak\u0117: \u201eAtvirai kalbant, tuomet tai buvo tiesiog spage\u010di\u0173 l\u0117k\u0161t\u0117 mesti ant sienos\u201c.<\/p>\n<p>I\u0161 esm\u0117s tai buvo susij\u0119 su \u017ei\u016br\u0117jimu, kas prilimpa.  <\/p>\n<p>\u201eRPG Commerce\u201c i\u0161 prad\u017ei\u0173 daugiausia d\u0117mesio skyr\u0117 madai, o ankstesni preki\u0173 \u017eenklai, tokie kaip \u201eThousand Miles\u201c ir \u201eEubi\u201c. Ta\u010diau tai yra viena i\u0161 sunkiausi\u0173 pramon\u0117s \u0161ak\u0173, \u012f kuri\u0105 reikia \u012fsilau\u017eti, sak\u0117 Melvinas, d\u0117l at\u0161iaurios konkurencijos.  <\/p>\n<p>Atsi\u017evelgdama \u012f tai, komanda nusprend\u0117 patekti \u012f nam\u0173 ir gyvenimo kategorij\u0105, kuri augo d\u0117l pandemijos. Jie nusprend\u0117 sukurti stiklini\u0173 prek\u0117s \u017eenkl\u0105, o visa kita yra istorija.<\/p>\n<p>\u0160tai ko galime pasimokyti i\u0161 min\u0117tos istorijos.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Prekes_zenklo_kurimas_be_produkto\" >Prek\u0117s \u017eenklo k\u016brimas be produkto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Buti_visur_kiekviena_karta\" >B\u016bti visur, kiekvien\u0105 kart\u0105<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Padarykite_tai_kaip_vietinis_prekes_zenklas\" >Padarykite tai kaip vietinis prek\u0117s \u017eenklas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Atskirkite_savo_kanalus\" >Atskirkite savo kanalus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Sutelkite_demesi_i_kokybes_kontrole_kad_issiskirtumete\" >Sutelkite d\u0117mes\u012f \u012f kokyb\u0117s kontrol\u0119, kad i\u0161siskirtum\u0117te<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Autentiskumas_virs_autoriteto\" >Autenti\u0161kumas vir\u0161 autoriteto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Eikite_gilyn_tada_eikite_placiai\" >Eikite gilyn, tada eikite pla\u010diai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/08\/11\/rpg-commerce-msian-startuolis-uz-d2c-prekiu-zenklu-tokiu-kaip-montigo\/#Niekada_ne_per_didelis_kad_zlugtu\" >Niekada ne per didelis, kad \u017elugt\u0173<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prekes_zenklo_kurimas_be_produkto\"><\/span><strong>Prek\u0117s \u017eenklo k\u016brimas be produkto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201eNuo \u012fk\u016brimo iki paleidimo pra\u0117jo ma\u017edaug dvi savait\u0117s. \u012e rink\u0105 \u0117jome be produkto, nes taip rink\u0105 i\u0161band\u0117me\u201c.<\/p>\n<p>Pasak Melvino, komanda i\u0161 tikr\u0173j\u0173 paskelb\u0117 skelbimus, i\u0161 prad\u017ei\u0173 netur\u0117dama parduoti joki\u0173 produkt\u0173. Kai buvo atliktas pardavimas, jie tur\u0117jo susisiekti su klientais, paai\u0161kinti situacij\u0105 ir gr\u0105\u017einti pinigus.<\/p>\n<p>\u201eTa\u010diau visa esm\u0117 buvo ta, kad nor\u0117jome patvirtinti, kad produktas atitinka rink\u0105\u201c, \u2013 paai\u0161kino generalinis direktorius. Pirmiausia patikrin\u0119 produkto rinkos tinkamum\u0105, jie gal\u0117jo geriau pa\u017einti prek\u0117s \u017eenklo rink\u0105, kuriai reikalinga adresuota.<\/p>\n<p>Bet kaip i\u0161 ten skai\u010diuoti?<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buti_visur_kiekviena_karta\"><\/span><strong>B\u016bti visur, kiekvien\u0105 kart\u0105<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201eA\u0161 visada gr\u012f\u017etu prie \u201eCoca Cola\u201c filosofijos\u201c, \u2013 sak\u0117 Melvinas. \u201eVienas i\u0161 pagrindini\u0173 dalyk\u0173 yra tai, kaip tu esi visur ir kiekvien\u0105 kart\u0105?<\/p>\n<p>Montigo u\u017e\u0117m\u0117 ne tik internetin\u0119 rink\u0105, bet ir neprisijungus. Vien skaitmenin\u0117s rinkodaros neu\u017etenka, ji taip pat susijusi su ma\u017emenine rinkodara.<\/p>\n<p>\u017dinoma, atidaryti parduotuves ne visada lengva, ypa\u010d naujam prek\u0117s \u017eenklui. RPG pavyko i\u0161 tikr\u0173j\u0173 u\u017emegzti tinkamus ry\u0161ius ir sukurti flagman\u0105 KLCC \u2013 viename i\u0161 did\u017ei\u0173j\u0173 berniuk\u0173, o tai suteik\u0117 jiems patikimumo prad\u0117ti veikl\u0105 kitur.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1024x536.png\" alt=\"\" class=\"wp-image-867646\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1024x536.png 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-300x157.png 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-768x402.png 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-150x79.png 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Vaizdo kreditas: Montigo<\/figcaption><\/figure>\n<p>\u0160iandien Montigo turi 24 savo ma\u017emenin\u0117s prekybos parduotuves, o iki met\u0173 pabaigos j\u0173 akys nusimato 35. Singap\u016bre jie turi 7 prekybos vietas, kuri\u0173 \u0161iemet tur\u0117t\u0173 padid\u0117ti iki 10, o pagrindin\u0117 vieta bus atidaryta spal\u012f.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Padarykite_tai_kaip_vietinis_prekes_zenklas\"><\/span><strong>Padarykite tai kaip vietinis prek\u0117s \u017eenklas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lokalizacija yra viskas, dalijosi Melvinas. Nors \u201eMontigo\u201c yra i\u0161did\u017eiai Malaizijos prek\u0117s \u017eenklas, tai gali b\u016bti ne tai, ko jie gali panaudoti kituose regionuose.<\/p>\n<p>Vietoj to, svarbiausia, kad j\u016bs\u0173 prek\u0117s \u017eenklas jaust\u0173si kaip vietinis, kad ir kur b\u016btum\u0117te.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1-1024x536.png\" alt=\"\" class=\"wp-image-867645\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1-1024x536.png 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1-300x157.png 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1-768x402.png 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1-150x79.png 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Vaizdo kreditas: Montigo<\/figcaption><\/figure>\n<p>Vienas i\u0161 pavyzd\u017ei\u0173, kur\u012f pateik\u0117 Melvinas, buvo Milo. \u0160okolado salyklo g\u0117rim\u0173 prek\u0117s \u017eenklas n\u0117ra Malaizijos, bet jis tikrai jau\u010diasi vietinis.<\/p>\n<p>To paties jis nori ir Montigo. Tai galima pasiekti kuriant puikias rinkodaros kampanijas ir dirbant su influenceriais.<\/p>\n<p>RPG atveju, norint patekti \u012f rink\u0105, pirmiausia reikia agresyviai augti internete, o tai galiausiai gali atverti kitus kanalus.<\/p>\n<p>Ties\u0105 sakant, tai yra tai, k\u0105 bendrov\u0117 daro, kai ruo\u0161iasi \u201eMontigo\u201c pl\u0117stis \u012f JAE region\u0105. Po pusantr\u0173 met\u0173 rinkodaros jie planuoja kit\u0105met atidaryti savo pirm\u0105j\u0105 parduotuv\u0119 geroje vietoje, kuri v\u0117liau gali b\u016bti panaudota kaip svertas ir \u012frodymas, kad jie rimtai \u017ei\u016bri \u012f rink\u0105. Tai suteiks jiems daugiau prieigos ir buvimo regione.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atskirkite_savo_kanalus\"><\/span><strong>Atskirkite savo kanalus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vienas dalykas, kurio daugelis verslinink\u0173 nepastebi, sak\u0117 Melvinas, yra tai, kad jie siekia, kad j\u0173 produktai b\u016bt\u0173 geriausi, ta\u010diau i\u0161 tikr\u0173j\u0173 jie to produkto nepateikia tinkamais kanalais.<\/p>\n<p>Generalinis direktorius pripa\u017eino, kad RPG gali netur\u0117ti \u201egeriausi\u0173\u201c produkt\u0173. \u017dinoma, kokyb\u0117 yra puiki naudojant geras med\u017eiagas ir dizain\u0105, ta\u010diau daugelis dideli\u0173 preki\u0173 \u017eenkl\u0173 taip pat turi puiki\u0173 gamini\u0173.<\/p>\n<p>Taigi, tai susij\u0119 su kanal\u0173 diferenciacija. I\u0161 esm\u0117s tai rei\u0161kia, kad turite dominuoti kanaluose, kuri\u0173 j\u016bs\u0173 konkurentai praleid\u017eia.<\/p>\n<p>Jei konkurentai yra universalin\u0117se parduotuv\u0117se, tuomet tur\u0117tum\u0117te sukurti savo ma\u017emenin\u0119 parduotuv\u0119, kaip tik tai padar\u0117 Montigo.<\/p>\n<p>Tuo tarpu \u201eCosmic Cookware\u201c bendradarbiauja su nekilnojamojo turto vystytojais, kad dovanot\u0173 nemokamus virtuv\u0117s reikmenis, kai nam\u0173 savininkai gaus raktus.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2-1024x536.png\" alt=\"\" class=\"wp-image-867649\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2-1024x536.png 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2-300x157.png 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2-768x402.png 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2-150x79.png 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/08\/RPG-Commerce-Montigo-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Vaizdo kreditas: Cosmic Cookware<\/figcaption><\/figure>\n<p>Pa\u010diame kanale kaina taip pat atitinka kanalo rink\u0105.<\/p>\n<p>Ar j\u016bs\u0173 produkto kaina atitinka t\u0105 kanal\u0105? Jei i\u0161laidaujantys tame kanale paprastai i\u0161leid\u017eia 30 RM, o j\u016bs\u0173 produktas yra apie 90 RM, \u017eaid\u017eiate ne ten, kur reikia.<\/p>\n<p>Atminkite, kad svarbu ne tik b\u016bti visur, bet ir b\u016bti tinkamoje vietoje ir sugeb\u0117ti konvertuoti klientus.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sutelkite_demesi_i_kokybes_kontrole_kad_issiskirtumete\"><\/span><strong>Sutelkite d\u0117mes\u012f \u012f kokyb\u0117s kontrol\u0119, kad i\u0161siskirtum\u0117te<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RPG save labiau vertina kaip produkt\u0173 rinkodaros \u012fmon\u0119, o ne produkt\u0173 gamyb\u0105.<\/p>\n<p>Tokioms \u012fmon\u0117ms kaip RPG, kurioms nepriklauso gamybos procesas, kokyb\u0117s kontrol\u0117 (QC) gali b\u016bti labai svarbi norint i\u0161siskirti.<\/p>\n<p>I\u0161 esm\u0117s nereikia i\u0161radin\u0117ti dvira\u010dio, kai kalbama apie gamin\u012f, ta\u010diau QC gali pad\u0117ti pakelti prek\u0117s \u017eenkl\u0105.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autentiskumas_virs_autoriteto\"><\/span><strong>Autenti\u0161kumas vir\u0161 autoriteto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0160iais laikais \u0161ios kartos pirk\u0117jai (kuri\u0105 Melvinas vadina atradim\u0173 karta) pakeit\u0117 savo i\u0161laid\u0173 b\u016bd\u0105 nuo autoriteto (tai rei\u0161kia, kad dideli preki\u0173 \u017eenklai) prie autenti\u0161kumo.<\/p>\n<p>Autenti\u0161kumas priklauso nuo to, kiek prek\u0117s \u017eenklas jiems yra aktualus. Pavyzd\u017eiui, Montigo si\u016blo daug pritaikom\u0173 galimybi\u0173, o tai labai aktualu jauniems pirk\u0117jams, kurie visada nori asmenini\u0173 ir unikali\u0173 dalyk\u0173.<\/p>\n<p>Kitas dalykas, \u017emon\u0117ms labiau r\u016bpi ekologi\u0161kumas ir <a href=\"https:\/\/vulcanpost.com\/836465\/esg-meaning-how-to-practise-company-sme-malaysia\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESG<\/a> \u0160iais laikais Montigo, kaip daugkartinio naudojimo buteli\u0173 prek\u0117s \u017eenklas, taip pat gali pasinaudoti.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eikite_gilyn_tada_eikite_placiai\"><\/span><strong>Eikite gilyn, tada eikite pla\u010diai<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ta\u010diau s\u0117kmingo D2C prek\u0117s \u017eenklo k\u016brimas n\u0117ra susij\u0119s su begali\u0173 id\u0117j\u0173 k\u016brimu. Melvinas mano, kad tai prasideda nuo labai tvirto pagrindo verslo \u201epagrindyje\u201c.<\/p>\n<p>Jis atkreip\u0117 d\u0117mes\u012f, kad n\u0117ra protinga tiesiog prad\u0117ti nuo 50 skirting\u0173 produkt\u0173 (SKU). Ver\u010diau prad\u0117kite nuo vieno, pasi\u016blykite kelet\u0105 variant\u0173 ir tikrai gerai j\u012f parduokite.<\/p>\n<p>\u201eLeiskite vartotojams vir\u0161kinti ir suprasti, k\u0105 rei\u0161kiate kaip prek\u0117s \u017eenkl\u0105\u201c, \u2013 sak\u0117 Melvinas.<\/p>\n<p>I\u0161 ten galite tempti save, kai ple\u010diat\u0117s. I\u0161 esm\u0117s pirmiausia \u012fsigilinkite \u012f konkre\u010di\u0105 kategorij\u0105, tada gal\u0117site pla\u010diau.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Niekada_ne_per_didelis_kad_zlugtu\"><\/span><strong>Niekada ne per didelis, kad \u017elugt\u0173<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u0161girdus visas Melvino \u012f\u017evalgas, gali atrodyti, kad atkartoti jo s\u0117km\u0119 n\u0117ra sunku. Bet kaip i\u0161likti \u017eaidimo priekyje?<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"536\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004-1024x536.jpg\" alt=\"\" class=\"wp-image-793994\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004-1024x536.jpg 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004-300x157.jpg 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004-768x402.jpg 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004-150x79.jpg 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2022\/06\/rpg-commerce-funding-004.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><figcaption class=\"wp-element-caption\">Vaizdo kreditas: RPG prekyba<\/figcaption><\/figure>\n<p>\u201eVisada sakau komandai: bijokite, kai pasieksite vir\u0161\u016bn\u0119\u201c, \u2013 sak\u0117 generalinis direktorius. U\u017euot numat\u0119 problemas ir j\u0173 veng\u0119, reikia daugiau pasiruo\u0161ti tam, kad viskas pasisuks \u012f \u0161on\u0105.<\/p>\n<p>I\u0161likti priekyje kreiv\u0117s taip pat reikia i\u0161laikyti naujovi\u0161k\u0105 ir \u0161vie\u017ei\u0105 m\u0105stym\u0105. Tur\u0117t\u0173 b\u016bti kult\u016bra, leid\u017eianti komandai tyrin\u0117ti ir daryti dalykus, kurie yra \u201ebeproti\u0161ki\u201c ar net \u201ekvailai\u201c.<\/p>\n<p>Tur\u0117dami visus \u0161iuos Melvin patarimus, ar manote, kad esate pasiruo\u0161\u0119 sukurti kit\u0105 didel\u012f D2C prek\u0117s \u017eenkl\u0105 Malaizijoje?<\/p>\n<ul>\n<li><strong>Su\u017einokite daugiau apie RPG prekyb\u0105 <a href=\"https:\/\/rpg.ventures\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dia<\/a>. <\/strong><\/li>\n<li><strong>Skaitykite kitus straipsnius, kuriuos para\u0161\u0117me apie Malaizijos startuolius <a href=\"https:\/\/vulcanpost.com\/tag\/malaysian-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dia<\/a>. <\/strong><\/li>\n<\/ul>\n<p><em>Teminio vaizdo kreditas: RPG prekyba<\/em><\/p>\n<\/div>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=();t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)(0);s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next');\n<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/vulcanpost.com\/867644\/rpg-commerce-malaysia-advice-d2c-brands-montigo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u016bkstantis myli\u0173. Apatin\u0117s laboratorijos. Eubi. Kosminiai indai. Montigo. Kas bendro tarp \u0161i\u0173 tiesiogini\u0173 vartotoj\u0173 (D2C) preki\u0173 \u017eenkl\u0173? Na, jie visi yra prekiniai \u017eenklai RPG prekyba\u017einoma. Vietin\u0117 \u012fmon\u0117, vadovaujama \u012fk\u016br\u0117jo ir generalinio direktoriaus Melvino Chee, RPG Commerce surinko milijonus doleri\u0173, o paskutin\u0117, apie kuri\u0105 prane\u0161ta, buvo jos B serijos turas \u2013 28,3 mln. \u201eRPG Commerce\u201c i\u0161 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/media\/165"}],"wp:attachment":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}