{"id":1330,"date":"2024-12-21T21:30:28","date_gmt":"2024-12-21T21:30:28","guid":{"rendered":"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/12\/21\/novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure\/"},"modified":"2024-12-23T07:07:15","modified_gmt":"2024-12-23T07:07:15","slug":"novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure","status":"publish","type":"post","link":"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/12\/21\/novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure\/","title":{"rendered":"\u201eNovela\u201c, auk\u0161\u010diausios kokyb\u0117s ir tarptautinis gro\u017eio preki\u0173 \u017eenkl\u0173 ma\u017emenininkas Singap\u016bre"},"content":{"rendered":"<div>\n<p>Kai Eugene&#8217;as Tay&#8217;us ir Benas Linas prad\u0117jo \u0161alti skambu\u010dius parduoti kvepalus ir odos prie\u017ei\u016bros priemones, kad u\u017esidirbt\u0173 papildom\u0173 ki\u0161enpinigi\u0173, jie nesitik\u0117jo, kad j\u0173 \u0161alutinis \u0161urmulys i\u0161augs \u012f visavert\u012f ma\u017emenin\u0117s prekybos versl\u0105.<\/p>\n<p>I\u0161 pagrindini\u0173 atram\u0173 <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">tokie kaip Estee Lauder, SK-II ir Hugo<\/span> Vietini\u0173 preki\u0173 \u017eenkl\u0173, toki\u0173 kaip Iren Shizen, The Powder Shampoo ir Hegen, lyder\u0117 Novela padar\u0117 savo \u017eenkl\u0105 elektronin\u0117je prekyboje ir tradicin\u0117je erdv\u0117je su septyniais prekybos ta\u0161kais.<\/p>\n<p>Dabar \u201eNovela\u201c lyginama su kitais gro\u017eio ma\u017emenin\u0117s prekybos mil\u017einais, tokiais kaip \u201eSephora\u201c, \u201eOlive Young\u201c ir \u201eSasa\u201c, ta\u010diau patekti ten nebuvo taip \u017eavu, kaip atrod\u0117.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/12\/21\/novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure\/#Nuo_didmenininko_iki_mazmenininko\" >Nuo didmenininko iki ma\u017emenininko<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/12\/21\/novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure\/#Brangiai_kainuojancios_klaidos\" >Brangiai kainuojan\u010dios klaidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ziniulaisve.lt\/index.php\/2024\/12\/21\/novela-auksciausios-kokybes-ir-tarptautinis-grozio-prekiu-zenklu-mazmenininkas-singapure\/#Prekes_zenklo_auginimas\" >Prek\u0117s \u017eenklo auginimas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuo_didmenininko_iki_mazmenininko\"><\/span><strong>Nuo didmenininko iki ma\u017emenininko <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eugenijui ir Benui, kurie pirm\u0105 kart\u0105 susipa\u017eino b\u016bdami kurso draugais Temaseko politechnikume, didmenininko verslas klost\u0117si skland\u017eiai. Jie neplanavo patekti \u012f prekybos plot\u0105, kol 2014 m. jiems nebuvo suteikta galimyb\u0117 parduoti savo gaminius kioske Suntec City mieste.<\/p>\n<figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">\u201eNovela&#8217;s Suntec City\u201c kioskas, kuris nuo to laiko buvo u\u017edarytas \/ Vaizdo kreditas: \u201eNovela\u201c.<\/figcaption><\/figure>\n<p>\u201eU\u017euot laik\u0119 savo atsargas sand\u0117lyje, <a href=\"https:\/\/webstudio.lt\/tekstu-rasymas-ir-seo-straipsniu-talpinimas\/\">nusprend\u0117me<\/a> pabandyti ir parduoti jas kioske\u201c, \u2013 prid\u016br\u0117 Benas. Nepaisant entuziazmo, jiems, m\u016bs\u0173 nuomone, nepasisek\u0117 suplanuoti laik\u0105.<\/p>\n<p>Jis paai\u0161kino, kad kai \u012fmon\u0117 i\u0161nuomojo j\u0173 kiosk\u0105, prekybos centre vyko remonto darbai, kurie u\u017etruko ilgiau nei tik\u0117tasi. Net ir baigus renovacij\u0105, jie patyr\u0117 beveik 500 000 Singap\u016bro doleri\u0173 nuostoli\u0173 d\u0117l ma\u017eo lankytoj\u0173 srauto ir galiausiai u\u017edar\u0117 kiosk\u0105.<\/p>\n<p>Nepaisant \u0161i\u0173 i\u0161\u0161\u016bki\u0173, \u201eNovela\u201c sugeb\u0117jo atsigauti po nes\u0117kmi\u0173 ir viskas l\u0117m\u0117 vienas paprastas sprendimas \u2013 galimyb\u0117 b\u016bti tarp ma\u017emenin\u0117s prekybos gali\u016bn\u0173.<\/p>\n<p>Pirmasis \u012fk\u016br\u0117j\u0173 \u017eingsnis buvo rasti viet\u0105, kuri atitikt\u0173 j\u0173 prek\u0117s \u017eenklo pozicij\u0105. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">I\u0161stojusi i\u0161 Suntec, 2016 m. Novela atidar\u0117 antr\u0105 parduotuv\u0119 i\u0161parduotuv\u0117je IMM Juronge, kuri, remiantis Th.<\/span>e Straits Times, labiau tiko <a href=\"https:\/\/youtu.be\/IC6JNiAAKuA?si=_0Ga89TMbBnUCkvv\">prek\u0117s \u017eenklui<\/a> kaip \u201epremium gro\u017eio ma\u017emenininkui\u201c.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-876484\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM-1024x768.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM-1024x768.jpg 1024w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM-300x225.jpg 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM-768x576.jpg 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM-150x113.jpg 150w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/IMM.jpg 1360w\" alt=\"novela Singap\u016bras IMM jurong\" width=\"1024\" height=\"768\" \/><figcaption class=\"wp-element-caption\">\u201eNovela\u201c parduotuv\u0117 IMM \/ Vaizdo kreditas: \u201eNovela\u201c.<\/figcaption><\/figure>\n<p>Prek\u0117s \u017eenklas patrauk\u0117 ten apsipirkin\u0117jusi\u0173 vietini\u0173 gyventoj\u0173 ir \u017eemynin\u0117s Kinijos turist\u0173 d\u0117mes\u012f, paskatindamas bendrov\u0119 tapti \u201eankstyvu naudotoju\u201c naudojant kin\u0173 susira\u0161in\u0117jimo program\u0117l\u0119 \u201eWeChat\u201c, kad susisiekt\u0173, sudomint\u0173 ir didint\u0173 klient\u0173 lojalum\u0105 tarp Singap\u016bre gyvenan\u010di\u0173 emigrant\u0173 i\u0161 Kinijos.<\/p>\n<p>\u201eJie ir toliau buvo m\u016bs\u0173 lojal\u016bs klientai, o nauji preki\u0173 \u017eenklai ir asortimentas taip pat pritrauk\u0117 nauj\u0173 ir jaunesni\u0173 klient\u0173, ie\u0161kan\u010di\u0173 i\u0161skirtini\u0173 ir ni\u0161ini\u0173 odos prie\u017ei\u016bros ir kvepal\u0173 preki\u0173 \u017eenkl\u0173\u201c, \u2013 prid\u016br\u0117 Benas.<\/p>\n<p>Antrasis \u017eingsnis \u2013 kiekvieno gro\u017eio ma\u017emenininko duona ir sviestas \u2013 buvo kuruoti \u201ei\u0161skirtini\u0173\u201c preki\u0173 \u017eenkl\u0173 asortiment\u0105, kuriame \u012fk\u016br\u0117jai pasinaudojo savo \u017einiomis apie rink\u0105, konkurencij\u0105 ir tendencijas, kad gal\u0117t\u0173 parduoti \u201eunikalius\u201c prek\u0117s \u017eenklus. Singap\u016bro rinka.<\/p>\n<p>Nors buvo sud\u0117tinga sukelti susidom\u0117jim\u0105 prek\u0117s \u017eenklu, nes i\u0161 prad\u017ei\u0173 \u201eNovela\u201c tur\u0117jo dvi ar tris parduotuves ir nedidel\u0119 klient\u0173 baz\u0119, pasitik\u0117jimas tik augo kartu su \u012fmon\u0117s parodymu.<\/p>\n<p>Galiausiai Eugene&#8217;as ir Benas 2019 m. \u012fsteig\u0117 gro\u017eio platinimo ir eksporto grup\u0119 \u201eHenatenn Holdings\u201c ir atidar\u0117 dar tris prekybos centrus: \u201eNorthpoint City\u201c Yishun mieste, \u201eSingpost Center\u201c Paya Lebar mieste (abu jie buvo u\u017edaryti atitinkamai 2022 ir 2024 m.) ir Yue Hwa. pastatas.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brangiai_kainuojancios_klaidos\"><\/span><strong>Brangiai kainuojan\u010dios klaidos <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2020 m. ma\u017emenin\u0117s prekybos pramon\u0117 patyr\u0117 did\u017eiul\u012f sm\u016bg\u012f per COVID-19 pandemij\u0105, d\u0117l kurios daugelis \u017eymi\u0173 vietini\u0173 ir tarptautini\u0173 preki\u0173 \u017eenkl\u0173 nutrauk\u0117 savo versl\u0105, \u012fskaitant Singap\u016bro ma\u017emenin\u0117s prekybos mil\u017ein\u0119 Robinsons.<\/p>\n<p>Ta\u010diau skirtingai nei j\u0173 bendraam\u017eiai, kurie savo veikl\u0105 vykd\u0117 tik internete, Eugene&#8217;ui ir Benui ne tik pavyko per m\u0117nes\u012f atidaryti savo el. prekybos svetain\u0119, bet ir lo\u0161ti atidar\u0117 tris naujas \u201eNovela\u201c parduotuves, nes tik\u0117jo, kad gali pasinaudoti nauja galimyb\u0117mis. ma\u017emenin\u0117s prekybos plot\u0173.<\/p>\n<p>Ta\u010diau tai pasirod\u0117 brangi klaida.<\/p>\n<p>Nors nuomos kainos buvo ma\u017eos, d\u0117l darbo j\u0117gos tr\u016bkumo i\u0161augo renovacijos ka\u0161tai, o kai \u0161ios parduotuv\u0117s buvo atidarytos 2021 m. viduryje, socialinio atsiribojimo apribojimai apribojo klient\u0173 skai\u010di\u0173 ir neleido naudoti testeri\u0173, o tai labai paveik\u0117 j\u0173 pardavim\u0105.<\/p>\n<p>Ta\u010diau tai buvo tik nedidelis kliuvinys, nes rinkos s\u0105lygos po pandemijos pager\u0117jo, o tai leido \u012fmonei augti ir iki \u0161iol tur\u0117ti septynis prekybos ta\u0161kus Singap\u016bre.<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prekes_zenklo_auginimas\"><\/span><strong>Prek\u0117s \u017eenklo auginimas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0160iuo metu \u201eHenatenn Holdings\u201c kasmet atne\u0161\u0117 daugiau nei 100 mln. Singap\u016bro doleri\u0173 pajam\u0173, o nuo 2022 m. verslas pager\u0117jo d\u0117l papildomo investuotoj\u0173 finansavimo.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-876485\" src=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/scented-journals-at-PLQ.jpg\" sizes=\"auto, (max-width: 901px) 100vw, 901px\" srcset=\"https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/scented-journals-at-PLQ.jpg 901w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/scented-journals-at-PLQ-300x163.jpg 300w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/scented-journals-at-PLQ-768x418.jpg 768w, https:\/\/vulcanpost.com\/wp-content\/uploads\/2024\/11\/scented-journals-at-PLQ-150x82.jpg 150w\" alt=\"novela aromatizuoti \u017eurnalai Singap\u016bras \" width=\"901\" height=\"490\" \/><figcaption class=\"wp-element-caption\">\u201eScented Journals\u201c parduotuv\u0117 \u201eNovela&#8217;s PLQ\u201c parduotuv\u0117je \/ Vaizdo kreditas: \u201eNovela\u201c.<\/figcaption><\/figure>\n<p>Nuo tada \u201eNovela\u201c pristat\u0117 savo naujausi\u0105 ni\u0161inio kvapo koncepcij\u0105 \u201eScented Journals\u201c dviejose naujausiose prekybos vietose Tampines 1 ir Paya Lebar Quarter (PLQ) \u0161iais metais.<\/p>\n<p>Pasak Eugene&#8217;o ir Beno, naujoji koncepcija buvo sukurta siekiant patenkinti klientus, kurie nuo \u012fprast\u0173 \u201emading\u0173 ir populiari\u0173\u201c i\u0161band\u0117 auk\u0161\u010diausios klas\u0117s dizaineri\u0173 kvepalus iki kvap\u0173, \u201eatspindin\u010di\u0173 j\u0173 individualum\u0105\u201c.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Dabar, kai turime septynias fizines parduotuves ir () el. prekyb\u0105 (svetain\u0119), didel\u0119 ir lojali\u0173 klient\u0173 baz\u0119 bei b\u016bsimus pl\u0117tros planus \u012f Malaizij\u0105 ir SEA, lengviau \u012ftraukti preki\u0173 \u017eenklus. Ties\u0105 sakant, d\u0117l s\u0117km\u0117s mes Singap\u016bre pristat\u0117me naujus preki\u0173 \u017eenklus, o prek\u0117s \u017eenklai, norintys pl\u0117stis \u012f Singap\u016br\u0105 ir region\u0105, susisiek\u0117 su mumis, kad gal\u0117tume tapti j\u0173 ma\u017emenininku.<\/p>\n<p><cite>Benas Linas, vienas i\u0161 \u201eNovela\u201c \u012fk\u016br\u0117j\u0173<\/cite><\/p><\/blockquote>\n<p>Abu \u012fk\u016br\u0117jai pasidalijo, kad planuoja atidaryti daugiau parduotuvi\u0173 vietoje, \u012fskaitant pavyzdin\u0119 parduotuv\u0119 puikioje vietoje.<\/p>\n<p>Horizonte taip pat yra daugiau dideli\u0173 plan\u0173, nes \u0161i\u0173 met\u0173 rugs\u0117j\u012f atidarius Malaizijos el. prekybos svetain\u0119, prek\u0117s \u017eenklas stengsis kurti savo produktus ir pl\u0117stis \u012f Pietry\u010di\u0173 Azijos region\u0105.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Su\u017einokite daugiau apie Novela \u010dia.<\/strong><\/li>\n<li><strong>\u010cia skaitykite daugiau istorij\u0173 apie Singap\u016bro startuolius.<\/strong><\/li>\n<\/ul>\n<p><em>Teminio vaizdo kreditas: \u201eNovela\u201c.<\/em><\/p>\n<\/div>\n<p><script type=\"text\/javascript\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=();t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)(0);s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js?v=next');\n<\/script><\/p>\n\n<p><a href=\"https:\/\/vulcanpost.com\/875912\/novela-beauty-retailer-singapore-sephora-sasa\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kai Eugene&#8217;as Tay&#8217;us ir Benas Linas prad\u0117jo \u0161alti skambu\u010dius parduoti kvepalus ir odos prie\u017ei\u016bros priemones, kad u\u017esidirbt\u0173 papildom\u0173 ki\u0161enpinigi\u0173, jie nesitik\u0117jo, kad j\u0173 \u0161alutinis \u0161urmulys i\u0161augs \u012f visavert\u012f ma\u017emenin\u0117s prekybos versl\u0105. I\u0161 pagrindini\u0173 atram\u0173 tokie kaip Estee Lauder, SK-II ir Hugo Vietini\u0173 preki\u0173 \u017eenkl\u0173, toki\u0173 kaip Iren Shizen, The Powder Shampoo ir Hegen, lyder\u0117 Novela [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[3035,3038,3036,3041,3034,3039,436,3037,3040],"class_list":["post-1330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-auksciausios","tag-grozio","tag-kokybes","tag-mazmenininkas","tag-novela","tag-prekiu","tag-singapure","tag-tarptautinis","tag-zenklu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":1,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":1355,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/posts\/1330\/revisions\/1355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/media\/1331"}],"wp:attachment":[{"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziniulaisve.lt\/index.php\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}